Square
Big in Restaurants
Square became the sous-chef to the UK restaurant industry.
Over two years we embedded ourselves in UK hospitality and built a direct-to-brand campaign system that could scale across TV, OOH and social, with content that felt genuinely made from inside the kitchen.
4,000+ assets, UK, EU, CA - inc. 8 TVCs, 80 OOH stills, 40 Mid funnel 6s-15s
Impact highlights
• +38% hospitality sign-ups in the first 30 days
• +29% uplift in brand consideration
• 56% improvement in landing page conversion
• 38M display impressions, plus 7M Advanced TV and 9M YouTube impressions
• TVC tested "Exceptional" on System1 (Star + Spike)
• Always-on Square UK social: +812% video views and +315% engagements
Square, Aeroclub