Screenshot 2023-03-10 at 19.37.13.png

Square BCN

Josh Exell Photographer/Director - Square Barcelona

Josh Exell - I intend to approach this shoot much in the way I would a short doc conducting interviews getting to know and learning about the seller but also approaching the shooting style that is both stills/video conscious. I will create a mixture of set up, constructed images and more reportage style images to make sure we get the best payment moments and customer interactions. but also capture the essence of the seller, locality and ambience, with ‘b-roll style stills’ to elevate our final films.

Square | Aeroclub

Exell Film -

Based in Soho, London. We are a brother owned, boutique production company specialising in branded documentaries and creative advertising. As brothers we have been shooting campaigns, commercials, and short films for nearly 10 years. We have a small and talented team of producers, creatives and editors based in Soho making up the Exell production company.

We are best known for our unique and versatile blend of visual storytelling and purpose-driven work. With a passion for people, adventure, and travel, we have shot commercials and short documentaries for leading brands like Meta, Google, and Square. In addition to our commercial projects, we prioritise partnering with charities and social enterprises to promote good causes.

Previous Square Europe case study.