Psycle
Exell partnered with Psycle across a 4 year span to create exciting high end creative, advertising and an on demand content platform driving revenue and become a major brand asset.
Exell created 300+ high end 30-60 minute workout videos. Spanning Ride, Bar, Yoga and Strength.
Our approach was to take our high end advertising aesthetic of our bespoke films and train our teams to replicate this whilst managing the shoots and post production to Crete and efficient and scaleable solution to on demand content creation.
PROJECTS: PSYCLE @ HOME and ADVERTISING STILLS
DELIVERABLES & COSTS: Films at tiered price per film basis on a rolling contract starting at £5000/film for 4 films reduced to £1000-£1200/Film at an average of around 40mins/film. This reduction on price was made possible through large quantity commissions meaning we could streamline production and create a great value asset for the client. The price per film also gives a great way for you to factor this in as a hard cost so you can work out your projections in terms of cost and profit ratios.
Working on batches of 70-90 films over a 10-14 day shoot then edit for around 20-30 days 4 times a year to create high end and reliable content platform, delivering roughly 300 films.
Three Mobile
Exell and Three mobile have a long-standing partnership spanning several years and resulting in a diverse collection of fun, engaging, and humorous social content. Their collaboration has produced countless videos featuring celebrities, creative ideas, and social campaigns, which has helped establish them as invaluable partners. The companies' shared passion for innovation and creativity has resulted in high-quality video content that's both entertaining and impactful, standing out in a crowded digital space. Their dedication to creating fresh and original content has enabled them to develop videos that resonate with audiences and leave a lasting impression.
PROJECTS: 15+ Projects spanning over two years including social content, stills and BTS for Three mobile.
DELIVERABLES: Multi package deal on stills, BTS & Main films. Consistent working relationship where projects would roll into one another streamlining the process and creating cost efficient solutions.
COSTS: Starting at £18000 for 1 DAY SHOOT + EDIT (Ex Main Talent)
The SunGod story -
Nearly 10 years ago when Josh met in a coffee shop with Ali & Zoe, like minded individuals clicked. A couple of photoshoots later, Exell became long term production partners with SunGod. To this day we are creating content, campaigns, new product launches across stills and moving image.
Building on creative ideas, Exell has produced campaigns at home, in the studio and in far flung places (even in the outer stratosphere with the ‘out of this world' campaign). We have helped to grow SunGod visually as they have progressed into one of the hottest startup lifestyle brands in the world, with a recent Crowdcube campaign and valuation of £33m and counting.
Being involved at this early stage enabled us to really integrate into the brand. We created a high end aesthetic enabling SunGod to compete with leading industry brands even at their very early stages.
PROJECTS: 10+ Projects for each product launch including Find you free, Pace and Sierras (listed below)
DELIVERABLES: Example project ‘Find you free’ included a 1-minute advertisement/main film and three mini documentaries featuring genuine user stories, photos, and an ad campaign for the launch of each product, tailored to the client's requirements at each stage and offering both production and creative consultancy at a fixed rate.
COSTS: Project fees at starting at rate of £9000 but reduction on multi day shoots. Based on a skeleton crew.
Find your free - Running campaign and mini docs series
Pace - launch campaign stills shoot
McLaren x SunGod - Lando Norris
Sierras - launch campaign
Still life video and stills
